Aloha!
My name is Lane.
I'm an award-winning senior copywriter, creative problem solver, and user-centric storyteller. Currently based in Singapore. Born and bred in Hawaii: the Land of Aloha.
Speaking of aloha, it’s a Hawaiian word which means love, care, and respect. It’s also how I’ve approached every single project for over the last 10 years, from empathising with my audiences to collaborating with my teammates, conceptualising and crafting the right words, and executing everything from a single piece of microcopy to a regional marketing campaign.
When I’m not in front of my computer, you can find me cheering on Arsenal (Go Gunners!), playing tennis with my little one, collecting and trying out new recipes, or surfskating around town.
Of course, all done with aloha.