Aloha!
My name is Lane.
I'm an award-winning creative with over a decade of experience in brand communications, storytelling, and integrated campaigns. Based in Singapore, I’m originally from Hawaii, the land of aloha.
Speaking of aloha, it means love, care, and respect in Hawaiian. It’s also how I approach my work, from understanding audiences and collaborating with teammates, to mentoring writers and shaping ideas that help brands connect with people.
When I’m not in front of a screen, you’ll probably find me cheering on Arsenal (Go Gunners!), playing tennis with my little one, trying out new recipes, or swinging around at a pickleball court.
Of course, all done with aloha.
BRANDS:
Microsoft, Cisco, Mastercard, SAP, FairPrice, GSK, The Coffee Bean & Tea Leaf, Honda, Subway, Hilton Worldwide, Rotana Hotels, Temasek Holdings, Purina, Far East Organization, Various Government Agencies in Singapore.
SKILLS:
Integrated campaigns, concept development, brand storytelling, scriptwriting, activations, digital & social copy, case studies, video storyboards, presentation decks & toolkits, content creation, brand tone & voice development, taglines & manifestos, voiceover direction, B2B & B2C storytelling, UI/ UX copy, mentoring, leadership.