Aloha!
My name is Lane.
I'm an award-winning copywriter, creative lead, and brand storyteller based in Singapore and originally from Hawaii, the land of aloha.
Speaking of aloha, it’s a Hawaiian word which means love, care, and respect. It’s also how I approach my work, from understanding audiences and collaborating with teammates, to mentoring writers and shaping ideas that help brands connect with people.
When I’m not in front of a screen, you’ll probably find me cheering on Arsenal (Go Gunners!), playing tennis with my little one, trying out new recipes, or swinging around at a pickleball court.
Of course, all done with aloha.
BRANDS:
Microsoft, Cisco, Mastercard, SAP, FairPrice, GSK, The Coffee Bean & Tea Leaf, Honda, Subway, Hilton Worldwide, Rotana Hotels, Temasek Holdings, Purina, Far East Organization, Various Government Agencies in Singapore.
SKILLS:
Integrated campaigns, concept development, brand storytelling, scriptwriting, activations, digital & social copy, case studies, video storyboards, presentation decks & toolkits, content creation, brand tone & voice development, taglines & manifestos, voiceover direction, B2B & B2C storytelling, UI/ UX copy, mentoring, leadership.