Cheers: #CheeryOnTop

Challenge:
The ask was pretty straightforward: create a key visual for Cheers’ Christmas promos. But we didn’t want to propose just another tactical ad, slap a logo in the corner, and call it a day. We set out to put a unique spin on it, in a way that only Cheers could.

Solution:
The inspiration was right in front of us: the brand name and promise which is “Cheers to every moment.” That led to #CheeryOnTop, a playful twist on “cherry on top” to bring extra joy to every Christmas moment.

We delivered more than just visuals. We showed how the idea could live across content, featuring Cheerpy, the brand’s new mascot, making his debut with plenty of festive flair.

As a personal #CheeryOnTop, I got to create my first-ever board game: Snacks & Ladders!

My Role:
Concept development. Copywriting. Presentation.

Snacks & Ladders board game

Teaser & reveal posts in lead up to Cheerpy’s store visits