Cheers: #CheeryOnTop

Challenge:
The ask was pretty straightforward: create a key visual for Cheers’ Christmas promos. But we didn’t want to propose just another tactical ad, slap a logo in the corner, and call it a day. We set out to put a unique spin on it, in a way that only Cheers could.

Solution:
#CheeryOnTop, a playful twist on the brand name and “cherry on top” idiom to top everyone’s XMAS season with an extra festive touch of Cheers. What was initially supposed to be a one-off key visual turned into a campaign of #CheeryOnTop content.

And the #CheeryOnTop for me? Getting to create my first-ever board game: Snacks & Ladders!

My Role:
Concept development. Copywriting. Presentation.

Snacks & Ladders board game

Teaser & reveal posts in lead up to Cheerpy’s store visits