Cheers: Snacks & Ladders

A Christmas promo you could actually play

Challenge:
Cheers needed a Christmas promotion to drive festive purchases in stores.

Idea:
Instead of another typical seasonal ad, we created Snacks & Ladders. Inspired by the classic Snakes & Ladders, this festive board game brought family and friends together during holiday gatherings.

Outcome:
The promotion was hugely popular, as stocks were gone within the first day.

My Role:
Concept development. Copywriting. Client presentation.

Snacks & Ladders board game