Enfa & Lazada: Bedtime Story Day
Conceptualized and wrote the script for this campaign launch video for Bedtime Story Day, that celebrated mom/child bonding through bedtime stories while promoting Enfa’s role in providing the nutrition young children need. The campaign rolled out across six ASEAN markets in four languages. In Vietnam alone, this video got 1.3M views and 1.4K likes (24x more compared to Lazada 2019 9/9 Sale event video).
But the best outcome of all? More moms embracing the tradition of reading bedtime stories, much to the delight and benefit of their kids!
My Role:
Concept development. Scriptwriting.