Honda: Freedom is Coming

A teaser campaign that hid the name to reveal the feeling

Challenge:
Build intrigue for the launch of the new Honda Freed e:HEV in Singapore without simply announcing it.

Idea:
The name was the idea. Instead of creating a conventional product reveal, we built a social media teaser campaign that played on the word “Freed.” Each post gave people a glimpse of the freedom and driving pleasure to come.

My Role:
Copywriting

And following the teasers above came the reveal post below.

Besides the Freed teaser campaign, I also created dozens of social posts for Honda’s monthly content calendar, including a few examples here.