Humanising Tech: B2B copywriting

As the copy lead for Microsoft and Cisco at McCann Worldgroup, I’ve literally written hundreds of marketing assets for these tech giants. Video scripts, eDMs, blog posts, landing pages, infographics, ads, top funnel, middle funnel, and bottom funnel. You name it. I’ve probably written them.

In B2B/tech, copy often does the heavy lifting. With the pace of tech, the learning curve was constant and steep. But as a self-proclaimed lifelong learner, I’ve always embraced the challenge - simplifying the complex, speaking human (not tech), and making it meaningful and relevant.

Below are just a few of my many examples.