Microsoft: Code; Without Barriers
“One of the things that I’m very excited also is to bring one of the initiatives which we’ve had called Code Without Barriers, and expanding to India and really helping 75,000 women developers by 2024.”
* Bronze, The Gong Awards 2024, PR: Brand Voice & Strategic Storytelling
* Gold, Marketing Excellence Awards 2023, Excellence in B2B Marketing
* Bronze, White Square Awards 2023, Digital
* Bronze, White Square Awards 2023, Sponsorship & Brand Partnership
* Silver, MARKies Awards 2023, Most Effective - B2B Marketing
* Gold, The Communicator Awards 2023, Online Advertising B2B
* Gold, w3 Awards 2022, Branded content - DEI
* Gold, PRCA APAC Awards 2022, Diversity & Inclusion
* Gold, Loyalty & Engagement Awards 2022, Best Engagement - Specific Audience
* Silver, Loyalty & Engagement Awards 2022, Best Use of Relationship Marketing - B2B
* Finalist, Marketing Excellence Awards 2022
Challenge:
Let’s face it. The tech industry in APAC still has a diversity issue, particularly its lack of female representation. More than an HR issue, it holds back the kind of inclusive innovations the world needs.
Solution:
A longstanding issue needs a long-term solution. Our solution was Code; Without Barriers. A platform we launched to inspire and empower women in tech through a podcast series, YouTube content series, webinars, hackathons, skills challenges, mentoring, certifications and job opportunities. And we brought the business community onboard to support and help grow it organically. It’s now backed by hundreds of partners, including Microsoft CEO Satya Nadella himself.
https://www.business-standard.com/industry/news/satya-nadella-announces-expansion-of-code-without-barrier-programme-124020800753_1.html
My Role:
Concept development. Copywriting. Content strategy. Presentation. Scriptwriting. Case study writing.
Case study video
Launch video