Microsoft: Code; Without Barriers
Helping close the gender gap in tech and catching the attention of Satya Nadella
“One of the things that I’m very excited also is to bring one of the initiatives which we’ve had called Code Without Barriers, and expanding to India and really helping 75,000 women developers by 2024.”
* Bronze, The Gong Awards 2024, PR: Brand Voice & Strategic Storytelling
* Gold, Marketing Excellence Awards 2023, Excellence in B2B Marketing
* Bronze, White Square Awards 2023, Digital
* Bronze, White Square Awards 2023, Sponsorship & Brand Partnership
* Silver, MARKies Awards 2023, Most Effective - B2B Marketing
* Gold, The Communicator Awards 2023, Online Advertising B2B
* Gold, w3 Awards 2022, Branded content - DEI
* Gold, PRCA APAC Awards 2022, Diversity & Inclusion
* Gold, Loyalty & Engagement Awards 2022, Best Engagement - Specific Audience
* Silver, Loyalty & Engagement Awards 2022, Best Use of Relationship Marketing - B2B
* Finalist, Marketing Excellence Awards 2022
Challenge:
The tech industry talks a lot about diversity, yet female developers are still vastly underrepresented, particularly in APAC. Microsoft came to us for ideas to help close this gap and empower more women in IT.
Idea:
I conceptualised Code; Without Barriers, a platform designed to inspire, educate, and connect women across the region. What began as a webinar has evolved into a broader ecosystem of upskilling programmes, hackathons, mentorship, career opportunities and community initiatives across APAC.
Outcome:
Code; Without Barriers continues to grow, even catching the attention of Microsoft CEO Satya Nadella, who has helped to expand the initiative internationally.
https://www.business-standard.com/industry/news/satya-nadella-announces-expansion-of-code-without-barrier-programme-124020800753_1.html
My Role:
Concept development. Copywriting. Content strategy. Client presentation. Scriptwriting. Case study writing.
Case study video
Launch video