Microsoft: This is Your Office for Mac
Probably the one and only time in my career that I’ll ever get to work on a project for Microsoft and Apple at the same time. The ask was to create a video to make the Office for Mac appealing to small business owners, showcase some its latest and greatest features, speak like Apple (meaning simple and snappy) and somewhere along the way, mention the global campaign product tagline, “This is your Office”. And tick all those boxes in less than 60 seconds. Here was our response.
My Role: Concept development. Scriptwriting.