Microsoft: Office for Mac
Getting Microsoft and Apple to agree on something: my script
Challenge:
Create a video to make Office for Mac appealing to small business owners, showcase its key features, land its global campaign tagline, “This is your Office”, and do all that in under 60 seconds.
Idea:
Rather than a product walkthrough, I wrote a script that put the SMB owner at the centre of the narrative by personifying the Office for Mac to feel like it was built around their world (not the other way around). The tagline became the payoff rather than the premise, landing only once the audience already felt it to be true.
My Role:
Concept development. Scriptwriting.