Sky Vue Launch
* Gold, Marketing Excellence Awards 2014: Sky Vue Launch
Background:
Sky Vue is a new and exciting lifestyle development located in central Bishan, created with young urbanites in mind.
Challenge:
Many condo launch ads in Singapore all look, feel and say the same things: prime location, top convenience, resort style living, superior amenities, etc. How did we break through all the noise and clutter?
Solution:
We took a more human storytelling approach to promote Sky Vue. We celebrated the individuality of our audience while inspiring them with a vision of modern city-fringe living. Our integrated launch campaign played off the classic "He said, she said" scenario where two urbanites (with completely different tastes & personalities) can ultimately agree on one thing: Sky Vue is the perfect home that meets their needs.
Outcome:
* Over 80% of units sold on the first day of launch
* Sky Vue awarded the Most Popular Singapore Award at the 2013 iProperty People’s Choice Award
My Role:
Concept development. Copywriting. Scriptwriting.
Campaign launch TVC
Launch ads
Sky Vue launch event
“Sky Vue was the best-selling project in Singapore in September 2013.”